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Top picks from Sony's CES '08 product lineup

By Juniper Foo
08/01/2008



LAS VEGAS--Actually, the highlight of the Sony press tour was celebrity-spotting. But don't tell that to the Japanese. Sony Pictures Television had apparently trotted out its stars at the Consumer Electronics Show Monday (US time) to spice up its presence at the fair. However, while singer Tony Bennett and Vanna White of Wheel of Fortune were under our radar, some of us did manage to catch a glimpse of gameshow host Alex Trebek and comedian Jerry Seinfeld.

That aside, Sony Corp has certainly been busy with a veritable slew of new products showcased at CES 2008. While it's not impossible to list every single device here, we've decided instead to highlight the more worthy ones for your attention.

Wireless interface | Music & mobility | Digital SLR |
Televisions | Camcorders | Blu-ray devices

Wireless interface


First demo'd at the pre-show briefing, the TransferJet "Near Field" wireless technology made an unforgettable entrance. It failed to perform. Sony Electronics' Digital Imaging and Audio Division senior VP Steve Habere was quick to add that "when it works, it's great".

Barely launched during the Consumer Electronics Show, this short-range proprietary wireless technology enables users to send digital images, video or other data at more than 500 megabits per second.

As an illustration, just touching a TV with a digital camera allows photos to be immediately uploaded onto the TV screen or vice versa. Music content can also be similarly and easily downloaded by touching a mobile phone to a portable audio player. According to CEO and chairman Sir Howard Stringer, TransferJet will be part of Sony products in the future.



Model name In a nutshell

TransferJet
Click for larger image
Wow factor: Universal wireless interface between devices, these will be able to transfer their contents automatically to another unit within range, with minimum fuss and buttons.

Notable features:
• Simple interface, intuitive "Touch & Get" operation
• Transmission rate of 560Mbps, effective 375Mbps
• Low-intensity radio waves, causes almost no interference to other wireless systems
• Communication range within 3cm
• Based on electric induction field coupling

Expected: No word on when the first devices using this technology will be out
Price: N.A.

 

 
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