Consumer Electronics Show, 7 - 10 Jan, Las Vegas
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Samsung unveils CES 2008 lineup

By Reuben Lee
07/01/2008



LAS VEGAS--"Life Made Simple". That will be the key message from Samsung at this year's Consumer Electronics Show (CES) held in the city made famous by CSI and Ocean's Eleven. The Korean electronics giant offered a peek at several new offerings in its 2008 product lineup aimed at making life simpler.

Home audio-video devices will feature most prominently in the chaebol's upcoming roadmap, with the company announcing its "Touch of Color" design for its latest LCD and plasma TVs, as well as a one-touch access feature on TVs that will pull the latest news and other information via an Infolink RSS feed service which uses Ethernet connectivity.

Also revealed to the media were a new Blu-ray/HD-DVD player, Blu-ray home theater system and 3D-enabled plasma TV. In addition, the company showcased two Organic Light-Emitting Diode (OLED) TVs, an ultra-slim 52-inch LCD TV and the world's largest quadruple full-HD LCD TV. Quadruple full-HD (QFHD or 4K technology) refers to a display resolution of 3,840 x 2,160 pixels, which is four times that of the current full-HD specifications (1,920 x 1,080 pixels).

Dr Jongwoo Park, president of Digital Media Business in Samsung Electronics who was speaking at the opening address of the pre-show briefing, believes the company's experience in consumer, business and wireless communications puts it in a unique position to deliver on Samsung's promise to make life simpler. He added that future Samsung products will increasingly have similar user interfaces, interconnectivity and seamless offerings.

Several new Samsung digital cameras will also be introduced at CES, among them the compact NV24 HD with ultra-wide-angle lens and 720p video-recording capabilities, the slim i8 and NV4 with onboard PMP functions, as well as the company's first full-HD camcorder, the HMX20. The company also announced a Blue Wave initiative which allows firmware upgrades for its P2 and T10 portables.

Samsung is expected to show off its latest monitor and hard drive technologies with innovative offerings such as a dual-display LCD monitor with USB connectivity, 3D motion-sensing screen, 128GB SATA II solid state disks (SSD) and the world's first 500GB 2.5-inch hard drive.


Upcoming cellular handsets such as the Giorgio Armani phone, Bang & Olufsen Serenata, i780 Windows Mobile handheld, 5-megapixel G800 camera-phone as well as Samsung's newest range of Bluetooth headsets and speakers will make their US debut at CES as well.
 
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