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Shopablogic

Sober IT truths from the island-state

by Suzanna Low, Singapore


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Psst... you left some things in your shopping bag

Jun 10, 2009 17:11

A couple of weeks ago, I had a sudden urge to shop online. Hence, I clicked on to my favorite online mall, www.victoriassecret.com. Now, boys, settle down. I was only just shopping for clothes.

I buy a lot of dresses from VS as I simply love the range of cotton and lycra sundresses. However, after adding in several outfits to my shopping cart, I stopped at adding my credit card details and checking out after seeing the current international shipping rates. I quickly exited from the site and promptly forgot about the items in my shopping cart.

A few days ago, I received an email from VS--You left some things in your shopping bag.



It's a pleasant surprise to me as I've never received a reminder from any online mall. Obviously, you'll need to have logged in for the site's system to capture your data and track your purchases.

This is a very good service which I would advise businesses with online malls to have as it's a great way to retain customers and motivate buyership.



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    Talkback
ShiningStar says...
For me it's the opposite, if I got email like this one. I would think it's some annouying, aggresive marketing spam.

Jun 10, 2009 22:27
 
 
Autumn says...
After looking at Father's Day gifts on www.redenvelope.com I received a similar message reminding me about Father's Day and the items I had looked at. I see this as great customer service and shows that they care about my shopping preferences. But to take it one step further they should include a discount, even if only 10%, to help convert the user from browser to buyer.

Jun 11, 2009 16:59
 
 
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About Suzanna Low

Suzanna Low has more than a decade of hands-on in interactive and graphics design, e-commerce and online marketing. In fact, true to the Singapore culture, she's a diehard shopaholic and fancies herself a pioneering e-retailer who learned the painful way how to set up store back when ecommerce emerged on the Internet landscape. Low also claims to speak feline language and sometimes seeks approval for her blog topics with her two house cats.

 
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