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Seouled Out

Korea in the digital vanguard

by Shashank Tripathi, Korea


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What's with Korea and CGM/UCC/UGC?

Nov 9, 2007 17:56

I ran into this LG video contest and wondered what has become of the big "UCC" (User Created Content, the local acronym for Consumer Generated Media) rage that I mentioned in a blog post earlier this year.

Apparently, Koreans still can't get enough of shooting videos! Lance from Kwadong University has an interesting rundown of some recent initiatives, including a brief coverage of video technology that makes this possible. People who read Korean need only take a quick stop at Daum's TVPot mainpage to get a sense of the soaring popularity.

Now, if only we could get some real-world stats/metrics from these campaigns. LG and Samsung have both been in the thick of such contests, so if anyone's listening--please let us know whether UCC campaigns actually work or if they are merely a cause celebre for this year?





Tags:  Daum, CGM, UCC
 

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About Shashank Tripathi

Shashank Tripathi, nicknamed Shanx, believes that a rocking hammock, a good book, and a tall glass of strawberry milkshake are the way to save the planet. But that does not fill all the hours in a day, so he cuts his teeth on digital advertising and media, spending a good part of his life expressing opinions as though they were going out of fashion, or drawing boxes that connect to each other with shiny black arrows. Occasionally, he has also been accused of poetry.

Locus: Based in Singapore, but a devout jetrosexual.
Focus: Media, Advertising, Ubicomp, All things Digital.
Other: LinkedIn, Facebook

 
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