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Seouled Out

Korea in the digital vanguard

by Shashank Tripathi, Korea


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Daum WebInside

Feb 13, 2007 12:53

Local Korean competition for Google Analytics. Name aside, Daum WebInside looks interesting. Click around for a sense of the interface, or it looks somewhat like this:



The basics stay the same--Webmasters can optimize their advertisements and marketing campaigns, including stuff from Overture Korea, through analysis of where the visitors came from, how long they stayed on the Web site, their geographical position and other fun data goodies. Particularly useful to bloggers and SMEs who are either too poor or too smart to fall for the price tags of Omniture or Webtrends. It's very simple and easy to see statistics using flash charts and visual diagrams.

The beauty: It is part of its own decision-making system based on dataware analysis of Web server logs of Daum.net. Also, the results are generated every 2 hours compared with GA's analytic time of 24 hours. It is possible to analyze 5 million pageviews per one Web site in a day. After the release of the beta version, it's picking up registrations at 200 Web sites a day.





 
 

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About Shashank Tripathi

Shashank Tripathi, nicknamed Shanx, believes that a rocking hammock, a good book, and a tall glass of strawberry milkshake are the way to save the planet. But that does not fill all the hours in a day, so he cuts his teeth on digital advertising and media, spending a good part of his life expressing opinions as though they were going out of fashion, or drawing boxes that connect to each other with shiny black arrows. Occasionally, he has also been accused of poetry.

Locus: Based in Singapore, but a devout jetrosexual.
Focus: Media, Advertising, Ubicomp, All things Digital.
Other: LinkedIn, Facebook

 
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