Sensible Netnonsense

Boomerang Awards 2009 winners and not-so-winners

Aug 26, 2009 19:19

It seems Proximity brought home the bacon in the recently concluded Boomerang Awards for 2009, held during the Internet and Mobile Marketing Association of the Philippines (IMMAP) Conference.

Proximity took home four out of the nine awards, including the Gold Boomerang
Here's the complete list of winners plus links to their respective entries on YouTube.

• Cyber Boomerang Bronze Award: Dentsu INDIO for Honda Jazz
  
  Cyber Boomerang Silver Award: Arc Worldwide for Marlboro Campaign 
  
  Cyber Boomerang Gold Award: Proximity for Nescafe Palistuhan 
  
  Mobile Boomerang Silver Award: Proximity for Pampers Hearts Club 
  
  Mobile Boomerang Gold Award: Proximity for Quaker Oats Eat Well and Win Promo 
  
  Integrated Boomerang Bronze Award: Proximity for Pepsi Kada Can 
  
  Integrated Boomerang Silver Award: EGG for Madonna Mania
  
  Integrated Boomerang Gold Award: Smart Communications for Sandbox
  
  Best Innovation Gold Award: Media Contacts for Awesome Philippines

Congratulations to the winners! Even if competition for the awards was somewhat fiercer this time around and there were other more deserving entries, a lot of insider folk still thought that Proximity did deserve its respective awards for its campaigns.

To see the other finalists, just visit this link.

This also goes to show that more and more agencies are going the digital route and that there really are viable and tangible results using the Internet and mobile solutions.

I guess this means more Lola Techies will start popping up in the near future.

Again, congrats!

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