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Sensible Netnonsense

Where Pinoy pop culture and the digital domain collide

by Ignatius Javellana, Philippines

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Facebook Connect helps increase signups and traffic

Jul 2, 2009 23:07

In a post that was shared by a fellow blogger and social media marketing proponent, it seems Facebook is doing something right once again. With Facebook Connect, Facebook users can log into third-party sites using their Facebook credentials. The article adds: "Just seven months after launch, over ten thousand sites have integrated the service..."

Here's a little bit of what Facebook had to say in that article.

Registration: Sites that use Facebook Connect as
an alternative to account registration have seen a 30-200 percent increase in
registration on their sites.

Engagement: Sites with Facebook Connect see a 15-100 percent increase in reviews and other user-generated content.

Traffic: For each story published in Facebook, we see roughly three clicks back to the site. Nearly half the stories in the
Stream get clicked on. This creates opportunities for the site to encourage more user actions--knowing that each one may result in three new
visits to their site. With other models like search, there’s nothing you can do to increase user traffic besides optimizing for keywords.

Pretty impressive, if you ask me. Especially now that Facebook has overtaken Multiply in the Philippines, it's high time advertisers and local Web sites start looking at integrating the service to their site as well.

Now, if only it could do something about its little advertising problem.

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About Ignatius Javellana

Iggy Javellana, who is now the Head of Advergaming for Level Up! Games Inc., is what you would call a "wired" individual: Online practically 24/7. He's an avid gamer, satiric blogger, budding musician and independent film enthusiast, and still hopes to one day become a rock star.