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Lemak Lemang

A walk down the Yellow Brick Road of Malaysia's Corridor of the future

by Jeff Ooi, Malaysia

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Surf! Malaysia's latest Internet magazine

Aug 7, 2006 14:29

Surf! hits the street this week.

Conceived late last year, Surf! is positioned as a hip business-oriented magazine that will cover the Malaysian Internet scene.

"It will be published once every two months for the first six issues, after which, it may be developed into a monthly," said Kash, the editor-in-chief of One World Solutions which also publishes the Mobile World monthly magazine.

Broadly the magazine will have four distinct sections: Industry, Lifestyle, How-to, and Products.

In the Industry section, the first cover story is about upcoming moves to bring in online music downloads into Malaysia. TMNet is looking into this, and so is musiccanteen.com, and singer Zainal Abidin who wants to launch his album online.

In Lifestyle, the scope covers blogging, podcasting, vlogging and broadband Web sites. Blogger CEO Tony Pua and digerati Suhaimi Sulaiman are featured in this issue.

In How-to, there will be sections that touch on browser, tech and productivity tips which keep changing rapidly on the horizon, while the Product section highlights mobile phones, notebook PCs, digicams, MP3 players and the digital home.

This blogger will write a column on New Media, while Dinesh Nair and MackZul will cover upcoming technology trends and branding matters, respectively.

"We think that we will have an interesting mix of content for our target readers in the business circle," said Kash. "But instead of being enterprise-centric, we will be more hip and easy on the reader."

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p0ts

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p0ts says...
I've been reading local/regional Internet magazines for the past 8 years: theWeb, iLife magazine(chinese), Jaring Internet Magazine, Web 2.0 & etc

let's hope this magazine will be good enough and stay around, while maintain a steady balance of trendy articles and also substantial stuff such as technical columns and etc... and at the same time, maybe maintain a complementary website rather than an atypical information site.

Aug 16, 2006 02:25

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About Jeff Ooi

Jeff Ooi is an Internet and e-Business consultant based in Kuala Lumpur who's spent the last four years blogging internationally on the tech scene, on anything and nothing. Which doesn't really explain why most of his own technology is about three years out of date. He doesn't even own a PDA after his Palm V crashed. He's on 3G, though... Lemak Lemang refers to coconut-flavored sticky rice stuffed in a bamboo container.