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Understanding Tech Issues with Reliable Vision of Innovation

by Jerry Liao, Philippines


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Why is Apple saying NO to Adobe Flash on iPhone?

Recently, Adobe paraded its Adobe Flash Player 10.1 software for smartphones, smartbooks, Netbooks, PCs and other Internet-connected devices, allowing content created using the Adobe Flash Platform to reach users wherever they are.



Flash Player 10.1 is the first consistent runtime release of the Open Screen Project supported by 50 industry players.



Some of the players participating in the initiative include Antena 3, Atlantic Records, ARM, BBC, Burda, Cell, Chungwha Telecom, Cisco, Comcast, Conde Nast, Daum, Disney Interactive, Fox Mobile, Google, HTC, Intel, LG Electronics, Lionsgate, Marvell, Motorola, MTV Networks, NBC Universal, Nokia, NTT DoCoMo, Nvidia, OpenTV, Palm, Paramount, QNX Software Systems, Qualcomm, Stern.de, RIM, RTL, Samsung, Sony Ericsson, Texas Instruments, The New York Times, Toshiba, Verizon Wireless, Ziilabs and many others.



One important player visibly missing on the list is Apple. The Cupertino firm is prohibiting Flash from appearing on its popular iPhone device.







In its iPhone developers' Terms of Service, it states that "an application may not itself install or launch other executable code by any means, including without limitation through the use of a plug-in architecture, calling other frameworks, other APIs or otherwise".



Now, why would Apple prohibit a widely used application to be part of the iPhone? Simple--business. Apple is protecting its business interest.



Allowing Adobe Flash to run on the iPhone is like kissing goodbye to the iTunes and App Store. Flash has evolved from a simple animation player to a multimedia platform capable of running applications of its own. So if Apple allowed Flash to run on the iPhone, application developers will simply code their application in Flash, put them on a Web page, and that's it--it will run and execute the application. No more iTunes or App Store needed.



Another possibility is that Flash may introduce new problems to iPhone, such as security risks, battery life, memory usage and others. Apple has its own problems with the iPhone already. Adding problems caused by Adobe is something Apple doesn't need.



At the end of the day, iPhone users are at the losing end of the deal. They have a device that will not be able to run rich Flash applications. Well, as they all say, you win some, you lose some.



God bless us all!



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    Talkback
Jesadac says...
After a few drinks, I've come to the conclusion that Apple is running out of tricks and is keeping flash as a backup in case they cannot come up with more tricks. If they keep on thinking up ways of giving us other features, we'll not yet see flash.
Or they could be holding out for Silverlight (had one too many tonight I think) ;-)

 
 
techguy says...
@Jesadac: The challenge is for Adobe to come up with a version of Flash that will not endanger the business model of Apple. Flash Lite could be one, but it's not enough to run Flash rich application. Silverlight? Probably. Cheers Bro! What are you drinking by the way?

 
 
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About Jerry Liao

Jerry Liao is an IT consultant in the Philippines who conducts seminars on various tech topics. He is a regular columnist of Manila Bulletin, a member of the academe, a system developer and a system analyst. He is a frequent fixture in press conferences and tech launchings, most of which are posted at infochat.com.ph. He loves to tinker with the latest gadgets and gizmos, but his most cherish possession are his children.

 
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