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Understanding Tech Issues with Reliable Vision of Innovation

by Jerry Liao, Philippines


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Intel simplifies processor branding, or does it?

Jun 18, 2009 09:36

What is the difference between Core 2, Core 2 Duo, Dual Core, Quad Core, Core 2 Quad and whatever Core there is in the market? This is the common question I would receive during my weekly radio program. And believe me, it's much easier to answer the question of which one came first, the chicken or the egg.

That is why when Intel recently announced that it will simplify its branding strategy, it's actually a sigh of relief for many. But is it really much simpler this time?

According to Intel, it will drop the Centrino brand and concentrate on its Core branding. Intel will go with the Core i3, Core i5 and Core i7--describing basic, midrange and high-end features within the Core line, respectively.

But at the same time, Intel also announced that it will still keep its overall consumer-friendly branding for microprocessors such as the Atom, Celeron, Pentium and Core chips.

Atom, of course, is for its mobile devices. The Celeron, Pentium and Core chips are for both desktop and laptop computers, and the Core chips will be for the company's highest-end microprocessors.

Now, let me be the one asking the question here rather the one giving the answers: Are we going to see a Core i3, Core i5 and Core i7 for Celeron and Pentium? Or will the Core i3 be the Celeron, Core i5 be the Pentium, a Core i7 be the Core chips? Or will the Core i3, Core i5 and Core i7 be totally different from the Celeron and Pentium brands?

Oh, by the way, Intel also announced that while it is dropping the Centrino brand, it will use the brand to refer to Wi-Fi- and WiMAX-based wireless products. Is it really retiring the brand or simply reclassifying it?

And for my last question, is Intel trying to unboggle our boggled minds or is it boggling it some more?

God bless us all!



5 comments   |   Share


 

    Talkback
scoobydoo says...
Life was so simple when we only had 286, 386 and 486, hehe.

Jun 18, 2009 10:44
 
 
techguy says...
@scooby: I totally agree with you. I don't mind if you even include the 586... :) Cheers!

Jun 18, 2009 13:33
 
 
ShiningStar says...
Far too many variations in cores, some core are actually reoptimised cores of previous ones i.e Celeron. Most people I know still look at GHZ, L2 Cache but forget about optimisations inside the core.

Jun 18, 2009 19:58
 
 
CnetDees says...
Hi JErry:

"What is the difference between Core 2, Core 2 Duo, Dual Core, Quad Core, Core 2 Quad and whatever Core there is in the market?" --> So whats the answer?

Aug 26, 2009 10:58
 
 
techguy says...
@CnetDees: Kindly visit en.wikipedia.org.... Thanks for the question.

Aug 27, 2009 02:58
 
 
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About Jerry Liao

Jerry Liao is an IT consultant in the Philippines who conducts seminars on various tech topics. He is a regular columnist of Manila Bulletin, a member of the academe, a system developer and a system analyst. He is a frequent fixture in press conferences and tech launchings, most of which are posted at infochat.com.ph. He loves to tinker with the latest gadgets and gizmos, but his most cherish possession are his children.

 
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