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Understanding Tech Issues with Reliable Vision of Innovation

by Jerry Liao, Philippines


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Enter a 3D world with Samsung

Apr 23, 2008 20:06

I just attended the Samsung A/V Roadshow 2008 press conference where Samsung Philippines introduced an extensive lineup of 34 multi-platform and high-definition products, all designed to satisfy every consumer lifestyle. Samsung featured its latest High-Definition (HD) televisions, home entertainment systems and digital imaging products.

The new products are really impressive, but what really caught my attention was the new Samsung Series 4 plasma HDTV. It's the world's first 3D-ready, flat-panel HDTV on the market. Engineered to be both adaptable and affordable, the Series 4 is the perfect choice for consumers looking to enter the plasma space with a cost-effective, flat-panel HDTV that can do it all.

"Samsung is playing a very important role in the digital convergence age because we have the best quality components and devote considerable resources to R&D, creativity and strong management to navigate and produce some of the world's best high-end consumer digital products," said Spencer Shim, president and CEO of Samsung Electronics Philippines. "By integrating 3D technology into the plasma category, we're offering consumers the benefits of both a flat-panel set and 3D movie viewing and gaming. We're looking forward to continuing to expand our new technologies across all of our HDTV categories."

The Series 4 comes packaged in a lustrous, piano-black exterior, and features first-class components and advanced features typical of premium models. Built-in entertainment modes automatically optimize image and audio quality to the content being viewed-—a must-have for the avid gamer, sports fan or movie buff. Further enhancing the Series' viewing experience is the FilterBright anti-glare technology, which produces deeper blacks and an increased contrast ratio for overall superior picture.

A variety of multimedia devices can be easily connected and used through three HDMI inputs, one of which is conveniently located on the side of the sets. Extending that connectivity even further, Samsung has also included a USB 2.0 port, making it simple to view contents directly from digital devices such as cameras, MP3 players, and thumbdrives. In addition, the enhanced HDMI-CEC TV remote enables consumers to easily control multiple devices connected via the HDMI port.

The Series 4 utilizes technologies and innovations previously available only in 3D-enabled DLP HDTVs to deliver the superb picture quality of a flat-panel TV with enhanced 3D features. The Series 4 is using an advanced software algorithm to eliminate dither noise and false contour lines to reproduce clear images, including fast-moving action scenes. The Series 4's multimedia compatibility via three HDMI and sophisticated picture and sound optimization tools make it ideal for gamers and movie buffs alike.

I tried it by wearing its 3D glasses (see picture below) and the experience was really different. Watching TV/movies will never be the same again. Unfortunately, I get to enjoy it only while it lasted. Trying it and owning one are totally different things.


Author trying the Samsung 3D-ready TV.


Officials of Samsung Philippines.


My fellow press members looking around the new products of Samsung.



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    Talkback
ferdiei says...
trying to cheat your eyes on seeing 3D images on 2D surfaces will just make you dizzy, and could even worsen one's orientation of things stationary (see the warning labels on gaming device/consoles for epileptics). that's why those virtual goggles didn't materialized in the consumer's realm. nothing would ever replace the (potential) image that could be portrayed by "holographic" imaging still being developed (for the future), with the help of developments in DISPLAY technolgy of course.

Apr 24, 2008 23:09
 
 
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About Jerry Liao

Jerry Liao is an IT consultant in the Philippines who conducts seminars on various tech topics. He is a regular columnist of Manila Bulletin, a member of the academe, a system developer and a system analyst. He is a frequent fixture in press conferences and tech launchings, most of which are posted at infochat.com.ph. He loves to tinker with the latest gadgets and gizmos, but his most cherish possession are his children.

 
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