Geekonomics

Friendster is the #1 social network in Singapore according to comScore

This geek has been following the development of social networks in Singapore, with keen interest in Friendster especially. Some new industry data has just been released by comScore. Interestingly, Friendster seems to be having some leadership in users across all age groups and user engagement in Singapore. This is really, really interesting considering all the buzz about Facebook in recent times. In fact, it can even be considered a breath of fresh air.

Some of you may think I'm crazy and old-fashioned when it comes to social networks. But let the independent data speak for itself.

Check out Friendster's news release yesterday:

Friendster, Inc. (www.friendster.com), the 7th-largest Web site in the world based on traffic and the #1 social network in Asia, today announced that it is the #1 social network in Singapore, and almost twice the size of any other social network in the country. Friendster is almost two times bigger than Facebook and more than 7.5 times bigger than MySpace in Singapore--according to the third party, well-known Internet measurement company, comScore. Friendster had 907,000 unique visitors in May 2008, compared to Facebook at 533,000 and MySpace at 122,000.*



Friendster also has more unique visitors than any other major social network in Singapore in each and every age range, from 15 to 54. Specifically:

• For users from 15- to 24-year-old age range, Friendster is 2.2 times larger than Facebook and over eight times larger than MySpace. Friendster has 313,000 unique visitors, while Facebook has 141,000 and MySpace has 38,000.


• For users from 25- to 34-year-old age range, Friendster is 1.5 times larger than Facebook and over eight times larger than MySpace. Friendster has 248,000 unique visitors, while Facebook has 164,000 and MySpace has 30,000.


• For users from 35- to 44-year-old age range, Friendster is 1.6 times larger than Facebook and five times larger than MySpace. Friendster has 149,000 unique visitors, while Facebook has 92,000 and MySpace has 30,000.


• For users from 45- to 54-year-old age range, Friendster is 37 percent larger than Facebook and over six times larger than MySpace. Friendster has 100,000 unique visitors, while Facebook has 73,000 and MySpace has 15,000.

With 561,000 unique visitors in the 15- to 34-year-old age range, Friendster is almost two times larger than Facebook and over eight times larger than MySpace, which is great news for brands, advertisers, and marketers looking to reach this attractive and large demographic segment.

In addition to leadership in the number of unique users, Friendster also leads all other social-networking sites in Singapore in the key metric of user engagement--the average number of minutes per visitor per month. In May, visitors to Friendster spent an average of 146 minutes on Friendster compared to 94 minutes on Facebook and 44 minutes on MySpace, making Friendster the most social and engaging of all three networks.*

"ComScore data confirms both our internal data and data from other sources--Friendster is captivating Singaporeans since approximately three-quarters of all Internet users in Singapore visit Friendster each month, and these are young adults from 16 years old through college, as well as professionals in their 20s, 30s and 40s," said Jeff Roberto, director of Marketing and PR at Friendster. "Internally, we're seeing even larger numbers for Friendster in Singapore than these provided by comScore because today, comScore data does not include users and traffic coming from Internet cafes and mobile devices--and both are very common ways Internet users access Friendster in Singapore and throughout Asia," Roberto said.

May 2008 metrics from comScore also revealed that Friendster has relatively low overlap with other social networks in Singapore. Users of Friendster generally did not visit other social networks. For example, only 38 percent of Friendster users visited Facebook and only 10 percent visited MySpace in May. This was not the case for other social networks, where 64 percent of Facebook users and 74 percent of MySpace users visited Friendster in May.

"Since Friendster is almost twice as big as Facebook with about two-thirds of Facebook users already on Friendster, and since Friendster has the highest user engagement, most experts in the advertising industry hearing these numbers would describe Friendster as an 'effective buy' for brands, advertisers and marketers," said Roberto. "For these same reasons, artists and celebrities are building fan bases for promotion via Fan Profiles on Friendster, and companies and individuals who are developers are building applications or new features to tap into the Friendster user base via the Friendster Developer Program."

Friendster leads in Asia--Friendster is the #1 social network in Asia, with over 55 million registered users and 36 million monthly unique visitors from Asia. In Asia, Friendster is more than twice the size of any other social network. While Friendster has 36 million monthly unique visitors in Asia, the next largest social network has only 18 million.**

Friendster, a Top 10 Web site globally--Friendster is the 7th-largest Web site and the third-largest social network in the world in terms of traffic, with over 22.4 billion pageviews a month. Friendster is first in "user engagement" among the Top 5 global social networks with an average of 229 minutes per visitor per month.**

About Friendster
With more than 75 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Online adults, age 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests. Friendster prides itself in delivering an easy-to-use, friendly and interactive environment where users can easily connect with anyone around the world via www.friendster.com or m.friendster.com from any Internet-ready mobile device. Friendster has a growing portfolio of patents granted to the company on social networking, with more expected over the next several months. Headquartered in San Francisco, California, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, and individual investors. For more information, visit: www.friendster.com.

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