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Korea in the digital vanguard

by Kevin (Kilmo) Kang, Korea


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Samsung also joins world of Netbook

Samsung finally released its first Netbook called the NC10 in Korea with a U$690 price tag. Actually, this NC10 was discovered earlier in a WiBro (WiMAX) product launching ceremony which was presented by Korea Telecom in August.

Samsung has been quite quite about the Netbook which is very wired, if you know that Samsung released its first Origami portable PC, the Q1, which we use to call a UMPC. However, the Q1 series was discontinued after the Q1 Ultra, an upgraded model of the Q1 with QWERTY keyboard built-in.

Also, MID is a hot issue in the portable device market which replaced the UMPC sector but I haven't heard of any movement from Samsung in this area. It didn't attend the Intel Developers Forum either and didn't present any new MIDs while at IFA 2008 in Germany in August-September.

I'm sure Samsung is working on some new products in this area since it has merged the PC and mobile departments for greatter synergy in the mobile deviced area to share resources. (LG also did the same.)

Sasmsung is the PC market leader in Korea and a famous local brand with strong after-service support, so the NC10 will get good market response compared to previously released Netbooks from ASUS, MSI, Dell, etc., that is if the price comes out reasonable and seems so now.

However, I'm still concerned that this NC10 is not a house design or getting parts from Taiwanese and Chinese third-party manufacturers, like LG, MSI and many others are doing.

I heard one of the China makers is supplying the same Netbook model to MSI, Medion and more PC markers, all with the same look or a few modifications thrown in. They will just make the price differ based on the brand name. I assume those models will have similar box casings, too. Anyone can compare this?

This means we may have very limit unique Netbook models like the ASUS Eee PC and all others.

LG also gets its Netbooks from MSI and it surely looks familiar with the MSI Wind. Somehow this model's release date seems delayed even though LG announced its Netbook earlier than Samsung, which is expected to launch in September.

Here are brief specs of the Samsung NC10.



The size is similar to a B5-sized sheet of paper, with Intel Atom processor (N270), 10.2-inch LCD, 120GB HDD, 1GB DDR RAM, 1.3-megapixel Webcam, Wi-Fi and Bluetooth, weight 1.3kg. Battery runs up to 8 hours on the extended cell.

Price tag of U$690 is quite attractive given its specs, though this is still a bit higher than other mid-branded Netbooks. What do you think, fellows? Do you guys really like this Netbook stuff?

I'm more into MIDs rather than Netbooks. The MID is a truely revolutionary device if it finds the right OS to go with. XP or Vista is too heavy and Linux isn't ready for the mass consumer market, especially the Korean market which isn't suitable or ready to adopt Linux due to many security and Internet issues. Same goes for the Mac OS. However, if you look at the iPod touch and iPhone, we are very much closed to a real MID. What I'd really want is a similar type of device running on a Microsoft OS to use without any concern for comparability issues in Korea. Am I expecting too much from Microsoft?



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ferdiei says...
these upcoming crop of "upmarket" netbook doesn't justify their prices above usd500 or even usd600(?!) unless its well equipped close to the 12-13inchers, its not going to sell or be even noticed by net-savvy consumers. your people in Korea perhaps should influence your homegrown companies to come up with practically made/priced piece of gadget/s to make them more successful in the international market.

 
 
jhei says...
I think it's justified. Just look at the storage capacity, it's 120GB HDD. Some notebooks even fall short on storage as compared to this specific NETbook. It's equipped with bluetooth too. It's almost a notebook considering its specs. I could say this could possibly follow the EeePC's pathway to success. I just hope Samsung will make this available worldwide the soonest possible time as other companies might be able to produce even better netbooks a few days/weeks from now.

 
 
low6375 says...
I don't really think the price is good enough for a netbook. I just ordered mine from Dell Korea, paying 499,400won (443.77 USD according to XE.com). Dell is selling their netbook in Korea without any configuration available like in US or UK market. The only choice you have is 8gig of solid state HDD, 1 gig of ram, a 0.3 mp webcam, bluetooth, and of course wireless b and g. I think the lower price of dell's new mini 9 is a better choice rather than other so called "high-end" netbooks. Aren't net book suppose to be low cost n cheap to run?

 
 
kalmo says...
ferdiei> most of domestic companies tagged more dollars on their products in Korea. We are not supporting them, they just don't give us the choice! As you know IT devices after service is very important and it makes us to go with famous local brand for secure.
And, look at the spec of the netbook its not same as others.

jhei> Agree, it has different spec compare to other low priced one. But, it would be better if they can come out with around U$ 500.00 This baby will be available to international market soon too.

low6375> Well, price looks bit higher but also okay too. 8G SSD gives what? better boot up speed? what are you gonna do with 8G? its even smaller than mp3 player. I think at least 32GB SSD or HDD require to have WinXP runs PC. OTherwise, it very much close to big PDA without having a expansion slot...

 
 
low6375 says...
Well, I wanted to option a bigger hdd too, but too bad the local Dell doesn't offer that. But come to think of it, what is the main purpose of this line of mini notebook? It's mainly for web surfing, typing some word documents and little bit of productivity task. That's why it's called a netbook in the first place, right? I guess it would make sense to categorize those higher end netbooks as UMPC? After all, netbooks are for those budget minded ones, right?

 
 
ferdiei says...
in retrospect, the following brands want consumers to regard their product/s as premium in whatever category or build-quality they offer to the general public (at least in consumer-electronics world): Samsung for Korea, Sony for Japan, HTC for Taiwan, (anyone for China?)...but what is essentially beneficial to the general consumers is how these companies package & market their products bundled with 'good' after-sales support, which for some reason they charge above the norm in terms of pricing while taking advantage of resisting price-pressure that may erode profit-margins (a no-no to stockholders), as some companies are exposed to. while companies' struggle to stick to their 'bottomlines', consumers' continue to drive for 'value for money' being more prudent now with spending, especially in a more crowded & inflationary marketplace.

 
 
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About Kevin (Kilmo) Kang

Kevin (Kilmo) Kang is a self-professed IT-savvy guy who's been having the time of his life making tech deals with new business partners in the Asia-Pacific areas. Like every Korean, he's gadget-crazy and is glad he lives in a country with one of the fastest-growing tech markets in the world. His taste for international work, however, arose from a nine-year stay in New Zealand where he fortunately made more friends than there are sheep.

 
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