Smartphone maker HTC was early on the Android train and rode it to the top of the hill. Recently that trend has begun to change with company smartphone sales dropping precipitously and HTC warning of further drops in store. How does a company at the top drop so fast, and is this something other phone makers should find concerning? There’s not a clear-cut answer but HTC did do some things that I believe contributed to the downfall.
HTC started out in the Android space by making some quality smartphones, proudly displaying the distinctive Sense interface that set them apart from the crowd. The black and white clock along with the curved launch bar found on every HTC phone said “HTC” as clearly as the company logo on the handsets.
The Sense interface is something that you either love or you hate. I’ve heard from both camps over the past few years and it’s a personal thing. Some folks love the way Sense looks little like stock Android while others find fault with that. The latter camp has gotten even more vocal with distaste of the Sense interface as the stock Android interface has evolved over time.
Read more of Is the Android crowd tired of HTC? from ZDNet.
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